ChatBots If you haven’t noticed recent social media trends, chatbots are the hot new thing to implement into your marketing efforts—and for good reason!
Chatbots feed the preferred communication styles of many that like text and chat while also providing the personability and attention potential clients expect from businesses these days. In response, businesses are using chatbots to provide instant customer service, product recommendation and, believe it or not, advertising!
Although chatbots can be intimidating, they create huge opportunities for nurturing and closing leads! So, if you’re the person in charge of leading your social media marketing efforts wanting to zero in on the organic traffic opportunities that are opening up for lots of businesses this is the article for you!
Below we will discuss ways to send more organic traffic to your site with chatbots and how you can optimize your customer experience to increase conversions and brand awareness. Let’s get chatting!
11 Ways to Drive Organic Traffic With Your Business Chat Bots
Now that you are ready to roll with your chatbots, below are some tips and tricks on how to effectively use Chatbots for leads.
1. Drive Traffic with a Chat Blast Message
Email marketing is the name of the game for most marketers—especially when it comes to driving website traffic—but did you know that you can create “email blasts” within chatbots? In fact, most studies found that with chatbots there is even a better open rate than email!
Just as email marketing platforms allow for email list segmentation, Facebook Messenger platforms allow for advanced contact segmentation. Whether it is a new guide, a webinar invite or a simple “thank you”, you can schedule a bulk and engaging chat blast campaign that sends engaged traffic to your site!
When you create blasted messages, be sure to link to your site to audience segments by defining unique demographics. Doing a Facebook Messenger chat blast is free if you follow certain guidelines.
2. Be Entertaining
If you want to build and nurture relationships with your customers, you do not always need to give information or be on the track for a sale. Sometimes, it’s okay to just give them a laugh, inspiration or smile.
Entertaining your potential customers is a high-funnel tactic to engage with them, but it’s definitely effective.
Users can opt to receive future messages from you, but as a business, you can send fun facts, inspirational quotes relating to your business or games meant purely to entertain.
The Trivia Blast chatbot, for example, focuses only on entertainment. Once people send their first message, the chatbot will regularly send messages to them with game suggestions and calls to action to play them. Users can sort the trivia games by topic and some games even offer the option to “see how it works” or “challenge a friend,” inviting more users to the chatbot.
Like them, you too can create a fun interaction with your target audience as long as you always give them the option to opt out.
3. Offer Exclusive Content
Lots of businesses have mobile apps that offer automated services, but you can create chatbots that offer these services in the Messenger App itself! As some businesses are dabbling with this, you too can be competitive and even that much more convenient!
For example, RemitRadar‘s money transfer service is one of the best examples of this type of chatbot. Chatbot users can use automated services to send money, pay for international mobile while abroad, request exchange rates, and find other money transfer locations. All of these services are streamlined and easy to use.
Offering automated services through a chatbot can boost business, but just make sure security measures and other safety features are in place if the required information is personal.
4. Grow Email and Subscription Lists
Like most things in marketing, your email lists are your lifeblood and chatbots can be a great way to manage and add to your email lists.
There are a few ways to get new subscribers with chatbots:
- Give people options to subscribe within the chat conversation
- Give already subscribed individuals the option to get subscribed to your messenger updates
- Have third-party integrations with a newsletter subscription-like Mailchimp
- Have a button that directs people to your website newsletter integration
By allowing people to access exclusive information directly from Messenger or to make getting information easy, you allow them to follow you in a more user-friendly way!
BONUS: Invite Engaged Traffic via Chatbot Drip Campaign
Did you know you can set up automated sequences of messages that send your audience relevant links to a sales funnel content piece on your website?
Welcome, Facebook messenger drip campaigns!
Automate 1-5 messages to send to customers, each pointing to a link on your website with more information. You have the ability to nurture audience segments ensuring that each segmented group gets the relevant content they need to see!
5. Add a Messenger Button on Your Website
This might seem like a no-brainer, but a simple way to get traffic to your chatbots and website is to add a button to your website for chatbots! Just like you would add a social media icon button, you can direct visitors to your Facebook Messenger and connect with them in just one click!
To do this, you can either copy and paste an embedded code from Facebook onto your landing page or just use simple Facebook plugins.
6. Use Click-to-Messenger Ads
Ads that click to Messenger are Facebook, Instagram, or Messenger Inbox ads that send people into a conversation with your business in Messenger.
Businesses can use ads that click to Messenger to start conversations at scale, leveraging Facebook targeting to find customers relevant to their business. Whether the goal is to generate leads, raise awareness of brands or products, or drive sales, businesses can then tailor conversations in Messenger to meet their specific needs—driving business outcomes one conversation at a time.
As you would with any ad, create compelling, relevant copy and target strategically. Check out Facebook’s suggestions here.
7. Sell Products Directly
Believe it or not, you can sell products within chatbots!
Chatbots have wonderful options for robust e-commerce abilities and you can have it both done by a developer or a chatbot service like ChattyPeople or Chatfuel.
8. Place Your Business Chatbot in the Messenger Discovery Section
Discover is where people can browse and find Messenger bots, nearby places and businesses to message. Organized by category, recent activity and featured experiences, Discover complements existing entry points, including advertising to Messenger Codes, me.me links and plugins.
Discovery section in Facebook Messenger is currently available to US-based users, but this still will add to your chatbot’s visibility.
To submit your bot, go to Messenger Platform tab in your Facebook Page Settings and scroll to Discover Settings section at the bottom of the page.
Click “Set up” button to configure the categories where the bot will appear, customize how it’s described in search results, and decide which languages you’d like to support.
9. Share Out Social Contests
Like entertainment, social contests can be deployed as chatbots and they can definitely help get the word out quickly!
On a chatbot, you can ask for users to contribute content, photos, video or answer questions! After a contest is over, you can use the broadcast tool to announce the winner.
10. Drive Traffic from Comments
This is one of the easiest ways of driving users from Facebook news feed is to just comment like crazy on people’s stuff.
This functionality enables your bot to send an automatic private message to a user who comments on a post on your Facebook page.
The message can be triggered every time a user comments on a specific post or any post in the feed. You can also set up a list of trigger words to be identified in a user’s comments before sending him a message.
11. Create Messenger Codes for Your Chatbot
A Messenger scan code is similar to a QR code. You can generate a unique scannable code for your chatbot. When someone scans this code using the Messenger app on his phone, it will automatically open a conversation with your chatbot on Messenger.
This is great for traditional businesses like restaurants, gyms and retail stores to convert their customers into chatbot users. It can also work well for people who are regularly getting in front of prospects, face to face. A Messenger Code can be scanned by a camera in Facebook and Messenger mobile app to instantly lead a user to your bot.